Why Runners and Walkers Should Shop at Specialty Stores – Returns, Discounts, Quality, and Variety

https://buyyaro.com/jazz-digit-4g-shine-star/ There are many reasons why runners and walkers should often shop at specialty stores — also known as boutique stores — for the right running or walking product for them. Here are four of those reasons.

1. Returns

Specialty stores for runners and walkers are very different than big-box athletic stores when it comes to returns. You might expect that the big-box athletic retailers would have learned from other mass-market retailers to have a very liberal policy about product returns. But the big-box athletic stores often seem (at least to outsiders) to be run on such slim margins that they believe that it is not in their best interest to be very liberal with accepting returned items in exchange for giving cash or store credit to the consumer. This is a pity, given that runners and walkers can be some of the most loyal consumers. Specialty stores, on the other hand, appreciate this loyalty, and they renew it by doing such things as giving a store credit, if not cash, for athletic shoes bought up to thirty days earlier. Try returning day-old athletic shoes to a big-box store, to see the difference! Specialty stores know that many running or walking products can cause injury, if not just annoyance, if they are not right for a particular consumer. And they know that they cannot build their businesses on annoyed, injured consumers.

2. Discounts

You may have seen discount coupons in newspapers, magazines, or mailers for use at big-box athletic stores. And you may have even cut out and used some of them. But coupons are not the only way to get good discounts on running- or walking-related products. Specialty stores seem to show more flexibility and creativity than big-box stores do when it comes to offering discounts to their shoppers. For example, a specialty store affiliated with a training group may issue to the group’s members a discount card that offers a 10% or 20% discount on nearly everything sold by the store until the card expires at the end of the training season, which can be several months long. As another example, specialty stores often host special events for runners and walkers during which they offer that same kind of discount, if not better, without requiring presentation of a discount card. And sometimes a specialty store can get an item at a better discount than a big-box store could because of the close relationship between the owner of the store and the manufacturer of the product.

3. Quality

“Buyer beware!” is good advice when it comes to the quality of some products sold by big-box athletic stores. Often those products are come-ons to attract the public into the big-box stores, so their low prices reflect their low quality. In contrast, specialty stores take great care to maintain their reputations by only selling products whose quality will reflect well on them.

4. Variety

Although big-box athletic stores usually are larger than specialty stores for runners and walkers, the big-box stores lean toward buying in bulk to improve their margins. And this means that the big-box stores tend to have less variety in shoes or other product categories than what you can find at a specialty store. But greater variety is what gives you the better likelihood to find just the right product for you. This is an example where bigger is not better!

What Makes a Great Online Fashion Store?

This article relates to online fashion stores, but equally applies to an online store of any type wishing to sell products to a customer. There are possibly hundreds of online fashion stores that offer good products and good service, but what sets some stores above the rest?

The makings of a great online store are judged by the consumer and created by the site owner or administrator. The consumer will use certain set criteria when choosing an online fashion store in which to place an order using their hard earned cash. These criteria usually revolve around, but are not exclusive to the following list:

• Accessibility
• Security
• Price
• Service
• Knowledge

https://marketingforbes.com/ I have listed the areas in order of importance; having done this you may ask why accessibility is top of the list. The answer to this question is paramount to all online stores and businesses; if the store cannot be found then it can not be shopped. This stands as the most important factor in setting a great online store apart from an average one regardless of how good the security, price, service or knowledge of that store is.

Each and every online user will know of an online fashion store in which they can usually find the type of product they are looking for. If you cannot get your store alongside that store in the search engine rankings, or in front of the shopper through means of online or offline advertising the hard fact is that they are not going to find your store nor the great products, security, price, service and knowledge that you have to offer.

Secondly comes security; when the customer finds a store they must feel secure in shopping in that store. The greatest fear of e-commerce shoppers is having their financial details stolen or manipulated by hackers and thieves. There are no fool proof methods to ensure that a store is completely safe because hackers are becoming ever more sophisticated in the methods they employ to steel peoples financial information. However always look for reassurance including, certified site stamps from companies such as Go-Daddy and other reputable site security systems.

If a site does not look secure and reputable the shopper will leave. A good tip for shoppers is to check the terms and conditions of any site, they can usually be found in the bottom banner. Also check the ‘contact us’ page if an address, telephone number or further information is available, the store will usually be reputable. If you are on a site that has very little information in the ‘about us’ and ‘contact us’ pages it may well be a good idea to call first and check the company credentials.

Thirdly comes price; if the above two areas are satisfied, the price appears fair, the customer will not usually be overly bothered about price. This may sound odd but rarely are customers thinking about price as the number one indicator in the decision making process of whether they will purchase a product or not. It is always a good idea for online stores to play with their price point. Move the price up and move it down again, measuring the reaction to the price.

Fourthly there is service; an online fashion store that offers good service will always retain customers for further transactions, where as the store that provides flawed service will gain a customer for one sale only and then lose them forever. So in the first instance of gaining a new customer for an online fashion store service comes in fourth, but when it comes to retaining customers it jumps right to number one. Great service will make you a very happy store owner, as your customers will just keep coming back.

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